{"id":39,"date":"2015-09-02T20:12:19","date_gmt":"2015-09-02T20:12:19","guid":{"rendered":"http:\/\/test.id-tech.cz\/?page_id=39"},"modified":"2015-09-08T21:54:01","modified_gmt":"2015-09-08T21:54:01","slug":"seo-optimalizace","status":"publish","type":"page","link":"https:\/\/www.id-tech.cz\/?page_id=39","title":{"rendered":"SEO optimalizace"},"content":{"rendered":"<div id=\"page\">\n<p>Optimalizace webov\u00fdch str\u00e1nek \u2013 SEO (search engine optimization) je zp\u016fsob, jak z\u00edsk\u00e1vat nov\u00e9 z\u00e1kazn\u00edky bez pravideln\u00fdch plateb za reklamu. D\u00edky SEO se dostanete na prvn\u00ed pozice ve vyhled\u00e1va\u010d\u00edch jako je Google nebo Seznam.<\/p>\n<h2>SEO anal\u00fdza<\/h2>\n<p>Prvn\u00edm krokem pro optimalizaci Va\u0161eho webu je d\u016fkladn\u00e1 anal\u00fdza:<\/p>\n<ul>\n<li>Kl\u00ed\u010dov\u00fdch slov, kter\u00e9 pou\u017e\u00edvaj\u00ed Va\u0161i z\u00e1kazn\u00edci, kdy\u017e cht\u011bj\u00ed naj\u00edt Va\u0161e produkty nebo slu\u017eby.<\/li>\n<li>Str\u00e1nek Va\u0161\u00ed konkurence, proto\u017ee c\u00edlem SEO je dostat se p\u0159ed n\u00ed<\/li>\n<li>Mo\u017enost\u00ed Va\u0161eho webu<\/li>\n<\/ul>\n<p>Teprve po dokon\u010den\u00ed anal\u00fdzy V\u00e1m \u0159ekneme, zda m\u016f\u017ee b\u00fdt SEO optimalizace \u00fasp\u011b\u0161n\u00e1 a co bude st\u00e1t.<\/p>\n<h2>OnPage SEO &#8211; Optimalizace str\u00e1nek<\/h2>\n<p>Optimalizace &#8222;Na str\u00e1nce&#8220; zahrnuje:<\/p>\n<ul>\n<li>Validov\u00e1n\u00ed zdrojov\u00e9ho k\u00f3du str\u00e1nek, jedin\u011b bezchybn\u00fd k\u00f3d V\u00e1m zajist\u00ed prvn\u00ed m\u00edsta ve vyhled\u00e1va\u010d\u00edch<\/li>\n<li>kontrolu existence a sp\u00e1vnosti titulku, popisu str\u00e1nky a kl\u00ed\u010dov\u00fdch slov<\/li>\n<li>dopln\u011bn\u00ed informac\u00ed pro vyhled\u00e1vac\u00ed roboty<\/li>\n<li>kontrolu struktury str\u00e1nek, str\u00e1nky mus\u00ed b\u00fdt vhodn\u011b strukturovan\u00e9 do odstavc\u016f, a mus\u00ed obsahovat nadpisy, p\u0159edev\u0161\u00edm nadpisy, kter\u00fdm rozum\u00ed vyhled\u00e1vac\u00ed roboti<\/li>\n<li>\u00fapravu samot\u00e9ho textu str\u00e1nek<\/li>\n<\/ul>\n<h2>OffPage SEO &#8211; Propagace str\u00e1nek na Internetu<\/h2>\n<p>K tomu aby vahled\u00e1va\u010de na\u0161li Va\u0161e str\u00e1nky nesta\u010d\u00ed jen jejich perfektn\u00ed obsah. Je t\u0159eba tak\u00e9 vyhled\u00e1va\u010d\u016fm sd\u011blit, \u017ee Va\u0161e str\u00e1nky existuj\u00ed a p\u0159esv\u011bd\u010dit je, \u017ee poskytujete lep\u0161\u00ed slu\u017eby ne\u017e Va\u0161e konkurence. Za t\u00edmto \u00fa\u010delem zajist\u00edme registraci Va\u0161ich str\u00e1nek do katalog\u016f a vytvo\u0159\u00edme odkazy na Va\u0161e str\u00e1nky na Internetu.<\/p>\n<h2>Anal\u00fdza pr\u016fb\u011bhu kampan\u011b a reportov\u00e1n\u00ed v\u00fdsledk\u016f<\/h2>\n<p>Na\u0161e pr\u00e1ce kon\u010d\u00ed a\u017e ve chv\u00edli, kdy spln\u00edme V\u00e1mi zadan\u00fd po\u017eadavek na um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010d\u00edch. Do t\u00e9 doby budete informov\u00e1ni o v\u00fdsledc\u00edch a my budeme d\u011blat \u00fapravy Va\u0161ich str\u00e1nek a budovat zp\u011btn\u00e9 odkazy. V z\u00e1vislosti na obt\u00ed\u017enosti zad\u00e1n\u00ed m\u016f\u017ee SEO optimalizace trvat od jednoho m\u011bs\u00edce do p\u016fl roku.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optimalizace webov\u00fdch str\u00e1nek \u2013 SEO (search engine optimization) je zp\u016fsob, jak z\u00edsk\u00e1vat nov\u00e9 z\u00e1kazn\u00edky bez pravideln\u00fdch plateb za reklamu. D\u00edky SEO se dostanete na prvn\u00ed pozice ve vyhled\u00e1va\u010d\u00edch jako je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"_acf_changed":false,"footnotes":""},"tags":[26,32,48,69,49,4,75,14,45,46,44,50,30,71,52,74,28,70,67,64,65,68,66,51,31,43,23,73,47,72],"acf":[],"_links":{"self":[{"href":"https:\/\/www.id-tech.cz\/index.php?rest_route=\/wp\/v2\/pages\/39"}],"collection":[{"href":"https:\/\/www.id-tech.cz\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.id-tech.cz\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.id-tech.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.id-tech.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39"}],"version-history":[{"count":1,"href":"https:\/\/www.id-tech.cz\/index.php?rest_route=\/wp\/v2\/pages\/39\/revisions"}],"predecessor-version":[{"id":40,"href":"https:\/\/www.id-tech.cz\/index.php?rest_route=\/wp\/v2\/pages\/39\/revisions\/40"}],"wp:attachment":[{"href":"https:\/\/www.id-tech.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.id-tech.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}